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Android TV could have some serious competition ahead with LG opening up Web OS
July 07, 2025
LG is opening up its Web OS TV platform to third-party TV brands, the companyannouncedin a press release. The move could spell trouble for Google’sAndroid TVplatform which is also found on manysmart TVs and streaming boxes.
Even though you’ll find an Android TV device easier to procure on a budget, it’s not the most popular smart TV operating system. According to research firm Strategy Analytics, Samsung’s Tizen OS and LG’s Web OSsucceedAndroid TV when it comes to connected TV devices in use worldwide. That said, cheaper Android TV sets from the likes of Xiaomi and other Chinese manufacturers have given Google’s platforma leg upon the competition in some markets.
With LG democratizing Web OS, it’s not only taking on Android TV and Samsung’s Tizen OS but alsoRokuand Amazon’s Fire TV. LG says its move has the potential to significantly grow “its presence and prominence in the global home entertainment market.”
Also read:Web OS vs Android TV: What are the differences?
The South Korean corporation claims that over 20 manufacturers around the world have already committed to incorporating Web OS on their TVs. These include brands like RCA, Ayonz, and Konka.
Licensees of Web OS TV will receive the familiar UX design of Web OS 5.0, the company tellsThe Verge. This means that theWeb OS 6.0 redesignthat LG introduced at CES this year will not apply to partner devices just yet.
Third-party Web OS TVs will also get key features of the platform such as voice search, access to LG’s superb magic remote, and support forpopular streaming serviceslikeNetflix,Amazon Prime Video, YouTube, and more. Besides this, the company will also be able to get more eyes on its ad-supported LG Channels.
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