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Apple’s drop in iPhone shipments brought down entire premium market in Q1 2019
August 19, 2025
According to the latest report fromCounterpoint Research, the premium global smartphone market dropped by a whopping 8 percent year-over-year in the first quarter of 2019. It appears that a major contributor to this drop isApple, which saw its iPhone shipments drop by an astonishing 20 percent during the period.
In other words, Apple dominates so much of the premium global smartphone market with the iPhone that its drops affect the entire industry.
However, it’s not all bad news.Samsungactually saw some gains in this quarter andOnePlusandGoogleare now on equal footing. Check out the chart to see how things stand at the moment:
Counterpoint suggests that Samsung’s gains this quarter are likely due to the company’s decision to release three main devices in the newestSamsung Galaxy S10 family. Because theSamsung Galaxy S10ecaptures a lower price point — but is still considered a premium device — it bumped up the numbers.
Huawei’s market share also saw slight growth year-over-year in the premium global smartphone market. This is likely due to the success of theHUAWEI P30 series. However, with theHUAWEI bannow in full effect, it’s a sure bet that this chart will look very different in Q2 of 2019.
Elsewhere, OnePlus made considerable gains in the market based on the success of theOnePlus 6Taround the world. Counterpoint theorizes that the introduction of theOnePlus 7 Procombined with theOnePlus 7will propel the company even further up the ladder. OnePlus now matches Google with each company owning 2 percent of the premium global smartphone market.
To read Counterpoint’s full report,click here.
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