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Google Chrome director: “Everyone is unsatisfied by URLs. They kind of suck.”
June 05, 2025
Various members of the team behind the world’s most popular web browser,Google Chrome, spoke withWiredrecently about the future of the platform. In the interview, one thing is made abundantly clear: the URL as we know it has got to go.
Chrome’s director of engineering, Parisa Tabriz, put it very bluntly: “Everyone is unsatisfied by URLs. They kind of suck.”
The team specifically points to how scattered the URL system is, with long strings of nonsense text, confusing protocols, and a general ugliness that seemingly necessitates a total revamp of the URL in general.
However, the team also understands that URLs are an open and sprawling system, and any changes to how things work will be met with scrutiny — and controversy.
Tabriz says, “I don’t know what [an overhaul of URLs] will look like, because it’s an active discussion in the team right now. But I do know that whatever we propose is going to be controversial.” However, just because change will be controversial doesn’t mean that it isn’t necessary, which is what the team is hoping people will eventually come to understand.
The biggest problem with URLs, according to the team, is that they put users at risk since it’s hard to tell if a URL is legitimate or not. Chrome’s engineering manager, Adrienne Porter Felt, summarized the issue as such:
If you’re wondering what Google has in mind when it comes to these sweeping changes, no one really knows, not even the Chrome team. But if Google feels this strongly about URLs, you can bet your bottom dollar that changes are going to come down the pipeline sooner rather than later.
What do you think? Are URLs a problem that needs fixing, or is this a fool’s errand? Let us know in the comments!
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