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Google is completely revamping Play Store app ratings: What you need to know
July 19, 2025
Apps and games on theGoogle Play Storehave historically had aggregated review scores. In other words, Google adds up all the scores from users around the world and averages them out to create a final score. This is reflected by the star rating you see with all the apps and games on Google Play.
See also:The best Android apps available right now
However, that system is changing significantly this year. In November 2021, Play Store ratings will see localization around the world. This means that Google will aggregate scores from users in one country and create a localized score. As such, an app’s rating in the United States, for example, could be very different from that same app’s rating in Japan.
Google explained this upcoming change ina blog posttoday. Here’s a relevant snippet:
Google’s example there makes a lot of sense. Cultural issues could also affect Play Store ratings. For example, a game that is designed to cater to people who speak French and are aware of French culture might not be well-received by people from other countries. Why should that game’s rating get lowered by negative reviews from people who don’t “get” it?
In the future, Google will take things even further.
In 2022, form factor will affect Play Store ratings
Localized ratings will start happening this year. Sometime next year, though, Google will incorporate at least one more variable: form factor. This means app reviews from tablet users will aggregate differently from reviews from phone users.
Google explained this change by using an example of “positive improvements in a tablet experience” for an app getting “overlooked because of the number of users on phones.”
This will affect all sorts of different platforms, includingfoldable phones, Android Auto-focused apps, and more.
Google did not give a firm rollout date for the introduction of form factor variables for Play Store ratings.
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