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Google may acquire game studios to work on rumored streaming service
July 08, 2025
It looks like Google is moving ahead with its earlier reported plans to launch agaming-themed streaming service. A report fromKotaku, citing unnamed sources, claims Google representatives held meetings with game development studios at E3 2018, the video game trade show that was held in Los Angeles earlier in June.
Read more:Here’s why Google should launch a game streaming service
What’s surprising is that the story claims that Google is not just trying to get game developers interested in this service, which reportedly has the internal code name “Yeti”.Kotakustates that Google might even acquire entire game studios so they can work on titles for Yeti. The same report says Google also met with a number of major companies in March at the Game Developers Conference, held in Google’s backyard of San Francisco.Kotakudid not offer any word on which specific game development teams had meetings with Google at GDC or E3.
Google has only dipped its toes in game development in the past. It was thefirst home of Niantic Labs, the developer behind the AR-based mobile game Ingress that launched in 2012. In 2015,Niantic broke away from Googleand became an independent game developer. In 2016, it hit paydirt with the releaseof its second game, Pokémon Go, which became a major hit and is still a huge money maker nearly two years after it launched.
In 2017, Google acquired Austin, Texas-basedOwlchemy Labs, the developer behind a number of acclaimed PC and console VR games like Job Simulator andRick and Morty: Virtual Rick-ality. Owlchemy is currently working on its next VR game, Vacation Simulator, which is due out sometime in 2018.
As earlier reports from other media outlets have indicated, Yeti is being developed so that gamers can simply stream games onto their PC or mobile device, with the high-end graphics handled in the cloud. It’s a setup similar to NVIDIA’sGeForce Now service, which is currently available in beta form for Windows and Mac PCs.Kotakusaid Google’s service was described by a person who was familiar with Yeti in this manner: “Imagine playing The Witcher 3 within a tab on Google Chrome.”
The article also says that Google is working on some sort of hardware product for this service. It’s currently unknown if this product will feature high-end specs like you might find on a dedicated game console, or if it will have lower-end hardware so it can be cheap and accessible to a mass audience, offloading most of the work to cloud servers. In January,Google hiredformer Playstation and Xbox executive Phil Harrison as a general managerfor its hardware division.
Streaming game services have been tried before, such as the PC-based OnLive (which crashed and burned several years ago), and the current PlayStation Now. At E3 2018, both Microsoft and Electronic Arts announced they weredeveloping their own game streaming servicesthat would offer console-like games on all devices, including smartphones. There’s no word on when any of these streaming services might go live, or how much they would cost.
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