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Google starts its crackdown on Android in-app purchases in 2021
June 15, 2025
Google has a reputation forlooser app policies than Apple, but that might change to some degree with an impending crackdown. The company iswarningdevelopers that it will more strictly enforce its in-app purchase policies for the Play Store in 2021, even as it promises better third-party store support in Android 12.
The internet giant has provided added “clarity” on in-app purchases in the Play Store, noting that they have to use Google’s billing system (and thus provide a cut of the revenue) for digital goods like game add-ons. The policy takes effect June 07, 2025, but Google is giving developers until August 20, 2025 to make changes to avoid “unduly disrupt[ing]” plans.
App makers who bristle at the new approach won’t be out of luck, however. Google said it would change Android 12 to make it “even easier” to use third-party app stores without affecting security. The company promised more details at an indefinite point in the future.
Related:The best third-party app stores for Android
The firm said the crackdown would affect less than 3% of Play Store developers, and that it would apply the billing rules to its own apps. As before, it claimed the revenue cut was necessary to let it “continuously reinvest in the platform” and tie its success directly to that of developers.
Still, the new measures could raise objections from app creators and users. They come right as app store operators are facingsharp criticism for policiesrequiring developers to use official in-app purchase systems for games. Apple is the most conspicuous example, havingkicked Fortnite off the App Storewith no real alternative, butGoogle has also caught flakfor allegedly quashing deals that would have put Fortnite on phones while bypassing the Play Store and its in-app purchases. Android 12 will partly offset those concerns, but won’t eliminate them.
In practice, a Google Play Store presence is virtually necessary for Android apps to succeed in many of the countries where the storefront is available —Fortnite included. Developers who don’t want to split revenue with Google often have to accept that they’ll see fewer sales. So long as that remains true, Google’s in-app purchase requirements won’t leave creators with many realistic choices.
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