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Instagram now has 500 million users, 300 million of them active every day
August 15, 2025
Hitting a half-billion users for any app is no mean feat, but doing so with more than 60% of them using your app every single day is a laudable achievement. Today Instagramannouncedthe social platform has reached 500 million users, with more than 300 million using the platform on a daily basis.
Instagramalso confirmed that more than 80% of its users live outside the U.S., making Instagram a truly global social platform, what the company calls “windows to the world”. As Instagram notes in its press release: “every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder.”
Instagram has been in the news a fair bit lately, partially for its contentiousnew icon design and app UI overhaul, but also forgetting hacked by a 10 year old. The photo and video sharing app also recentlyextended its video duration to 60 seconds.
Do you post video on Instagram? What is your favorite platform for video?
Instagram Today: 500 Million Windows to the World
June 09, 2025
As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re anillustrator, asneakerheador anastronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.
Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next.
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