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OnePlus aims for 1 million sales in India this year
June 07, 2025
Chinese manufacturerOnePlusmay havejust launched its new OnePlus 2 smartphonebut the company is still relying on its first handset, the OnePlus One, in developing economies as it seeks to increase sales and market share. Outside of China, theIndian marketis the third largest for OnePlus (after theUSAandEuroperespectively) and the company has major aims for the rapidly growing market.
OnePlus India General Manager Vikas Agarwal revealed:
The Indian smartphone market is one of the world’s fastest growing market and with over 19.5 million smartphones shipped in the first quarter of 2015, the market has plenty of potential for OnePlus to tap into.OnePlus launched its first smartphone in India in Decemberand has sold 250,000 units to-date and based on this, it’s fair to say that the OnePlus 2 will make up a large number of the 1 million sales target.
OnePlus’ latest smartphone certainly delivers on its aims of being the 2016 Flagship Killer, having picked up the mantle from the OnePlus One, which was the self-acclaimed 2014 Flagship killer. The OnePlus 2 brings the latest hardware including aSnapdragon 810 processor, a 3300 mAh battery and a 13MP camera with f/2.0 aperture, laser autofocus, 1.3µm pixel size andoptical image stabilisationand combines these with future proofed specs such as 4GB LPDDR4 RAM, the brightest smartphone display on the market and much more.
The resulting handset has impressive specs but even more impressive is the affordable price tag; theOnePlus 2will retail for $329 for the 16GB/3GB RAM version and $389 for the 64GB/4GB RAM model, which equates to €339 and €399 respectively. In India, the handset’s price tag reflects the company’s aims with the 16GB version retailing for Rs. 22,999 ($359) and the 64GB model retailing for Rs. 24,999 ($390).
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Given the impressive price tag and the fact that theOnePlus 2will be significantly cheaper than flagship rivals, the smart money would be on OnePlus achieving its sales targets.
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