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Samsung is slowly clawing back Apple’s wearables market lead
July 20, 2025
This year has been challenging for tech companies aschipset supply constraintshit smartphone shipment figures hard. It seems wearable makers weren’t exempt from these pressures, either. According to new data fromIDC, global smartwatch and audio product shipments increased marginally by 9.9% in Q3 2021. Notably, the research firm also includes audio products in its figures.
Although Apple continued to lead the wearables segment quite comfortably in the quarter, it saw a sizeable market share slump, dipping from 32.8% in Q3 2020 to 28.8% in Q3 2021. Despite this decrease, Apple still claimed more than half of the value share of the wearables market. While theApple Watch Series 7wasn’t outlined as a strong performer, IDC does suggest that AirPods and Beats products remain excellent sellers for the company.
Samsung benefitted the most from Apple’s decline and enjoyed a stellar quarter. It joined Xiaomi as the second biggest wearables maker in Q3 2021, posting a 13.8% year-over-year growth. TheGalaxy Watch 4 serieslargely buoyed Samsung’s figures. IDC also highlighted Samsung’s tendency to bundle its products as a core reason for its shipments spike.
AlthoughXiaomiheld 9.2% of the market share alongside Samsung, the company saw a 23.8% year-over-year decline in shipments. However, IDC notes that more consumers consider cheaper smartwatches over fitness bands. With a pretty vast affordable wearables offering, we expect Xiaomi to recover in the coming quarters.
Finally, HUAWEI was the other big winner this quarter. The company saw a nominal 3.7% year-over-year growth, largely thanks to its audio products. IDC notes its smartwatch shipments saw a 5% decline in Q3 2021.
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