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Samsung to show off Z-folding foldable, rollable, and more this week (Updated)

June 01, 2025

Update: July 29, 2025 (2:36 AM ET):Samsung Display has now uploaded a video showing off all four concept technologies, including the Z-folding device and 17-inch laptop/tablet hybrid. You can check out the video and more details overhere.

Original article: July 18, 2025 (3:04 AM ET):Samsungis unarguably the leader in thefoldable phonespace at the moment, gaining a head-start on rivals and offering two very different form factors. So you have to wonder what else the company could bring to the table.

Samsung S foldable official resize

Now, Samsung Display hasannouncedthat it will be showing off a variety of innovative wares at the Display Week 2021 online exhibition taking place from today (h/t:SamMobile‘sDanny Dorresteijn)

The designs on show include an S-folding (or Z-folding, whichever you prefer) foldable phone, a rollable phone akin toLG’s canceled device, a 17-inch folding display, and an under-display camera on a laptop. Check out a gallery of all the designs below.

Samsung S foldable official

The S-folding foldable offers a 7.2-inch screen when folded out, but folding the device twice results in a more conventional smartphone form factor. We also see a thick bezel on the left-hand side of the device when unfolded, hosting the cameras and giving you an area to grip the device.

Staying with the smartphone-style concepts, Samsung Display’s “slidable” or rollable design doesn’t seem all that different from LG’s device. The screen extends from the right-hand side, giving you a little more screen real estate to work with.

Samsung rollable official

Meanwhile, the 17-inch folding display seems to offer an out-folding experience, and Samsung Display says it offers a 4:3 tablet screen when folded and a large monitor of sorts when unfolded.

Which product would you like to see come to market in 2021?

Finally, Samsung’s display arm says it will also show off an under-display selfie camera on an “IT device” or laptop. The firm says this tech is enabled by “increasing the transmittance” of the screen area where the camera is located. This seems like an interesting way to offer a bezel-less screen on a laptop, but I do wonder about picture quality when laptop cameras are notorious for awful images and video quality to begin with.

In any event, all of these designs seem like rather interesting ideas, and could perhaps give us a hint of what to expect from Samsung itself in 2021 and beyond.

Samsung 17 inch foldable official

What would you like to see come to market in 2021? Let us know by taking the poll further up the page.

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Samsung under display camera laptop official