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Sony wants a piece of the entry-level Indian market
June 26, 2025
Sonyannouncedit will focus on the high-end segmentin order to bring its smartphone business to profit, but it seems the company is willing to make exceptions for markets such as India, where low prices are essential.
Speaking toET Tech, Sony India managing director Kenichiro Hibi said Sony is planning to compete in the cutthroat Indian entry-level market against opponents likeXiaomi,Asus,Motorola, and Google’sAndroid One, and dozens of local players. Because India is growing at a fast pace, Sony sees the country as “completely different” from the global market, so it’s going to release phones costing Rs 8,000-10,000 ($125 to $160), a range Sony doesn’t target in other countries.
to target the low-price segment, Sony considers releasing devices that are exclusive to India and manufacturing phones locally.
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Sony’s latest launch in India is theXperia E4g, an LTE variant of the mid-range Xperia E4 listed in India Rs 13,290 ($213). While relatively inexpensive, the E4g (and other devices Sony may launch here) faces stiff competition. Just last week, for instance, Xiaomi introduced the arguably superiorXiaomi Mi 4iat a starting price of Rs. 12,999.
As for the global market, Sony raised some eyebrows with theJapan-only Xperia Z4, while the company isdoubling down on marketingtheXperia Z3in the rest of the world.
Do you think Sony stands a chance in India?
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