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Sprint announces All-In pricing plan with unlimited talk, text, data and throttled video streaming
July 01, 2025
In an effort to eliminate consumer confusion,Sprinttodayannounceda new “All-In” pricing plan that includes unlimited talk, text and data* for $80 per month. On the surface, this new plan seems to be quite simple and actually pretty valuable, though it does have a few too many caveats for our liking. Here’s how it works:
Unfortunately, that’s just the easy part. Sprint has also included a few easily-overlooked footnotes in the announcement that will likely turn many users away from the plan. Take a look at the excerpt below:
To clarify, Sprintisgiving users unlimited talk, text and high-speed data, just like it advertises. However, what it does with that data is actually quite upsetting. Streaming video speeds will be limited to 600Kbpsat all times, which will absolutely affect the way users will watch videos.
It’s important to note thatthe FCC recently fined AT&T a hefty $100 millionfor quietly throttling unlimited data plans without letting users know. In response to that fine, Sprint actuallystopped throttling its users’ unlimited data plansonce theFCC’s new rulestook effect. It’s odd that Sprint would be able to get away with this new All-In plan, especially since the FCC is noticeably going on the offensive when it comes to what exactly carriers are advertising.
To promote this new plan, Sprint has created a new ad campaign that features David Beckham. The ad will premiere tonight during the U.S. Women’s World Cup match, but you can see an extended version attached below.
If you’re interested in this plan, be sure to read throughthe entire Sprint announcementbefore making any decisions. It’s clear to me that this deal won’t be for everyone, so try to keep the major caveats in mind before signing up.
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