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The first rollable smartphone could be in your hands early next year
July 04, 2025
Not content with those glass-slab form factors we now accept as traditional,LGis rolling ahead with more ambitious smartphone plans.
Korean tech publicationThe Elecreports that LG’s rollable smartphone project is called Project B, named after the company’s CEO Kwon Bong-seok.

Patentsdiscovered last month pointed to LG looking at rollable, bendable devices to join dual-screen offerings like theV60 ThinQ. The company is now apparently working on prototypes of the device.
The rollable screen concept would give users as much display as required thanks to a nifty scrolling system that lets users extend or retract the display as required. This form factor would likely require rejigging of components such as the battery.

Chinese display manufacturer BOE, not LG Display, is reportedly developing the panel alongside the Korean smartphone maker. The company does supply other manufacturers likeHUAWEI with bendable screens, but has apparently come under fire for quality issues. It was recently reported that BOE OLED panels set to be used in thenext Galaxy S seriesfailed quality testing.
Beyond Project B, which is apparently set for an early 2021 launch, LG is said to be planning two additional devices. The report hints at a “horizontal” smartphone code-named Wing set to launch later this year. A flagship code-named Rainbow is also launching in 2021.
What do you think of rollable phones?
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