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Xiaomi has reportedly passed Samsung for the top spot in Europe
June 20, 2025
Xiaomihas enjoyed a ton of momentum in 2021 as it tooksecond place from Applein terms of global shipments and delivered impressive yearly growth. The good news isn’t stopping there though, as a European market share report has revealed that the Chinese brand is now number one in Europe.
Tracking firmStrategy Analyticsreports that Xiaomi hit the top spot in Europe with 12.7 million units shipped or 25.3% market share in Q2 2021. Second-placedSamsungwas just a smidge behind with 12 million units shipped or 24% market share. It’s also interesting to note that Xiaomi achieved yearly growth of 67% compared to a 7% year-on-year decline for Samsung.
Apple is now in third place with 9.6 million units shipped and 19.2% market share. It also achieved 15.7% growth compared to Q2 2020.
Meanwhile, OPPO (5.6%) and realme (3.8%) occupied fourth and fifth spots respectively. Both brands are in the midst of a European expansion, with OPPO delivering 180% yearly growth and realme attaining an astounding 1,800% yearly growth.
realme first entered the European region in 2019, focusing on thelikes of Spain. But it’s expanded in a big way since then to cover France, Italy, the UK, Russia, and more in 2020. So what we’re essentially seeing is growth from virtually nothing. It’ll therefore be interesting to see what kind of growth realme can sustain once it’s a more established name.
Do you think Xiaomi can stay ahead of Samsung in Europe? Let us know via the poll below.
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