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You told us: It’s time for flagships to ditch the 128GB base storage option
August 22, 2025
Our demand for more smartphone storage is growing, but the base storage options have largely remained the same over the past few years. Few phones beyond the flagship lines start with 256GB, and even then, some top-end devices still offer 128GB variants. But is this enough for you, or do you demand devices start with more storage?
We asked readers how much base storage companies should offer on their flagships in arecent poll. The results are in!
What base storage amount should phone companies offer on flagships?
This poll garnered more than 2,600 votes since it debuted on January 6. We gave readers five options, but one, in particular, stood out with an overwhelming majority.
A solid 50% of respondents feel that 256GB should be the base storage option on flagship smartphones. We’ve seen this growing trend on some devices, like the recently launched Iqoo 9 series and theHUAWEI P50 Pocket. However, 256GB remains pegged to pricier configs on many other phone series.
Notably, 29% of readers are content with the current 128GB benchmark, while 3.7% of readers are happy going even lower. Notably, Apple only just upped its baseline storage config to 128GB with the iPhone 13 series from 64GB on the iPhone 12 line.
How many readers want more? Well, 10% would prefer base storage configs starting at 512GB, while 7.3% would like to see even more. Of course, some devices allow consumers to hit 1TB through microSD cards, but that isn’t quite the same as internal storage.
Your comments
That’s it for this poll. Thanks for your votes and comments. If you have any thoughts about the results or the baseline storage option for flagship smartphones, drop a comment below.
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